Venus Beauty Salon on Highway 96 in Waterloo earned Silver for Best Day Spa in 2025, establishing itself as a fresh contender in the Finger Lakes beauty scene. The salon brings a full menu of beauty services to a stretch of road between Waterloo and Geneva that is heavy on auto dealers and farm supply stores but light on personal care — filling a genuine gap for clients who want quality services without driving to a larger town. The Facebook presence (established in 2024) suggests this is a relatively new operation, which makes the FLX Finest recognition all the more noteworthy.

In the beauty industry, earning a Silver award in your early years signals that the word-of-mouth has been exceptionally strong — clients do not vote for places they are ambivalent about. Venus Beauty Salon is building its reputation on the kind of personalized service that larger spa operations cannot always deliver: attention to individual preferences, genuine relationship-building with each client, and the flexibility that comes with a smaller-scale operation. For Waterloo-area residents and Finger Lakes visitors staying along the Route 96 corridor, Venus offers an accessible, community-rooted alternative to the destination spas that charge destination-spa prices.