Named with a nod to the Beatles and located at 319 Waterloo Geneva Road in Geneva, Penny Lane Antique Mall earned its 2025 Silver for Best Antiques/Collectibles by doing what the best multi-dealer antique malls do: filling an enormous amount of floor space with enough variety to keep you wandering for far longer than you planned. The mall format means dozens of independent dealers each maintain their own sections, creating a patchwork of specialties and price points that ranges from serious vintage furniture to affordable collectible curiosities.

The Waterloo Geneva Road corridor has become something of an antiquing destination in its own right, and Penny Lane is one of the anchors of that stretch. The appeal of the antique mall format — as opposed to a single-dealer shop — is the sheer unpredictability of the inventory. One booth might specialize in mid-century kitchen items, the next in vinyl records, the next in antique tools, and the next in fine estate jewelry. That variety means the mall serves everyone from the dedicated collector hunting a specific piece to the Sunday afternoon browser who just wants to see what turns up.

For visitors to the Finger Lakes, Penny Lane offers a rainy-day alternative to the wine trails that is genuinely entertaining rather than a consolation prize. The prices tend to be fair — the multi-dealer competition keeps anyone from getting too ambitious with their tags — and the staff at the front can usually point you toward the right booth if you are looking for something specific. In a region rich with antique shopping options, earning FLX Finest Silver in your first year of recognition says that Penny Lane has crossed the threshold from browsing destination to buying destination.