With over 100 local makers represented under one roof, HeartFelt Designs in Bloomfield has built something that functions less like a traditional boutique and more like a curated marketplace for Finger Lakes artisans. The 2025 Gold for Best Boutique Shop — following Silver in 2024 for both Boutique and Gift categories — validates what anyone who has walked through the doors at 7203 Highway 5 already knows: this is one of the most interesting shopping experiences in the region, and it gets better every time you visit because the inventory is always different.

The model is collaborative. Local makers — jewelers, woodworkers, potters, textile artists, soap crafters, painters, and more — each contribute their work, creating a rotating collection of handcrafted goods that you genuinely cannot find anywhere else. Mixed in are antique pieces and vintage finds that complement the handmade inventory without competing with it. The overall effect is a treasure-hunt atmosphere where every shelf and display case offers something unexpected. Owner Rachel has cultivated a community of makers whose work meets a consistent quality bar, which prevents the shop from feeling like a craft fair and keeps it feeling like a gallery with price tags.

Bloomfield sits between Canandaigua and Victor, slightly off the main Finger Lakes tourism corridor, which makes HeartFelt a genuine discovery for visitors who venture beyond the lake towns. For gift shopping, it is unmatched in the area — nearly everything in the store is locally made, one-of-a-kind, and priced fairly for handcrafted work. The 100-plus maker count means there is genuine breadth here: you can find gifts for every person on your list without the inventory feeling repetitive. That is a rare thing, and the accelerating FLX Finest trajectory proves the word is spreading.