Sitting on the western shore of Canandaigua Lake, German Brothers Marina has been a fixture of the local boating scene for decades — and the 2025 Gold for Best Boat Dealer confirms what lake regulars already knew. This is a full-service marina operation at 3907 County Road 16 in Canandaigua, and their status as a licensed Cobalt dealer gives them a premium edge in the new boat market that most regional marinas cannot match.

The operation covers everything a boat owner needs: new and used boat sales with financing, summer and winter storage, maintenance and repair, and dockside fuel. For Canandaigua Lake specifically — which is smaller and more intimate than Seneca or Cayuga — German Brothers functions almost as the lake's unofficial hub. Their inventory runs from sleek Cobalt sport boats to practical fishing rigs, and the staff's knowledge of Canandaigua Lake's particular conditions (the depth, the wake regulations, the best spots) is the kind of local expertise that a big dealership simply cannot replicate.

Canandaigua Lake is arguably the prettiest of the major Finger Lakes, and German Brothers' lakeside location means you can buy a boat, store it, service it, fuel it, and launch it all from the same place. For visitors renting or for residents upgrading their fleet, the convenience factor alone is compelling. But the real draw is the family-operated ethos — these are people who live on the lake and stake their name on every transaction.