The Finger Lakes' rolling hills and wine trail roads are gorgeous but can be punishing on two wheels — which is exactly why Finger Lakes Electric Bikes, operating out of Canandaigua Road in Geneva, carved out a niche that earned them Silver for Best Bicycle Shop in 2022. E-bikes have gone from novelty to necessity for anyone who wants to explore the region's backroads without arriving at the next tasting room drenched in sweat.

The shop specializes in electric bicycle sales, service, and rentals, making them a distinct alternative to the traditional bike shops in the area. For visitors, the rental program is the main draw — pick up an e-bike in Geneva, ride the lake roads and wine trails at a pace that lets you actually enjoy the scenery, and return it without having destroyed your legs. For residents, the shop provides the sales and service expertise that the e-bike market demands, which is more specialized than most traditional bike mechanics are equipped to handle.

Geneva's position at the top of Seneca Lake makes this an ideal launching point for rides down either shore, and the e-bike advantage means you can cover serious distance without being a serious cyclist. It is a smart business in a region that is increasingly attracting visitors who want active outdoor experiences but do not necessarily want to suffer for them.