At 438 Exchange Street in Geneva, Marilla's Mindful Supplies occupies a unique niche in the Finger Lakes retail landscape — a zero-waste, bulk-foods shop in a town better known for its wine bars and tasting rooms. The 2025 Gold for Best Health Food Store recognizes a business that does not just sell organic groceries but actively promotes a different way of consuming. Bring your own containers for bulk grains, nuts, oils, and spices. Refill your shampoo and dish soap from dispensers. Buy vitamins and supplements without the excessive packaging. In a region where sustainability is often invoked in marketing copy but rarely practiced at the point of sale, Marilla's puts the philosophy into daily operation.

The selection is thoughtfully curated rather than sprawling — this is not a Whole Foods competitor, it is a neighborhood shop where the owner knows the sourcing story behind every product on the shelf. The organic, gluten-free, and non-GMO options cater to specific dietary needs without the markup that health food stores in larger markets charge. For Finger Lakes visitors staying in Geneva and looking for ingredients that match how they eat at home, Marilla's is the answer to the question of where to find quality provisions without resorting to the conventional supermarket. The Exchange Street location puts it within easy walking distance of downtown Geneva's restaurants and shops.