Trek Bicycle Geneva dominated the FLX Finest Best Bicycle Shop category from 2022 through 2024 with three consecutive Gold wins before the crown passed to RV&E in 2025. Located at 489 South Exchange Street in Geneva, this is the region's flagship Trek retail location, and the three-year Gold streak reflects a shop that set the standard for what a Finger Lakes bike shop should be.

As a branded Trek store, the shop carries the full range of Trek's road, mountain, hybrid, and e-bike lines — which means the inventory goes deeper and wider than what an independent shop can typically stock. The service department handles everything from basic tune-ups to component-level rebuilds, and the fitting expertise ensures that both recreational riders and serious cyclists leave on bikes that actually match their bodies and riding style. Geneva's location at the top of Seneca Lake makes the shop a natural starting point for rides down both shores.

The Finger Lakes cycling community has grown significantly in recent years, driven by both the expanding trail network and the appeal of pedaling through wine country at your own pace. Trek Bicycle Geneva rode that wave — and in many ways, helped create it — by providing the retail anchor that a growing cycling culture needs. Three Golds in a row is dominance, and even as the competition has caught up, the shop remains one of the most complete cycling resources in the region.