Sweet Ki's has built a following in Geneva without ever opening a traditional storefront, which in 2025 might be the savviest business model a small-batch baker can adopt. Operating as an online order-based company through the Bakesy platform, Sweet Ki's specializes in stuffed cookies that are as visually striking as they are indulgent. The 2025 FLX Finest Gold for Best Cookies and Silver for Best Bakery validated what Geneva's social media feeds had already been saying: these cookies are the real deal.

The stuffed cookie format is the signature move, and Sweet Ki's executes it with a level of ambition that goes well beyond the standard bakery case offering. Each cookie is generously sized, dramatically filled, and designed to photograph as well as it tastes. Available in dozen and half-dozen bundles or as individual cookies, they skew toward the kind of over-the-top indulgence that makes you want to share a photo before taking the first bite. The flavors rotate, which keeps the online ordering experience fresh and gives regulars a reason to keep checking back.

What makes Sweet Ki's notable beyond the product itself is the proof of concept. A Geneva-based baker with no brick-and-mortar overhead, no foot traffic to rely on, and no tourist walkability advantage managed to win Gold for Best Cookies across an entire region. That only happens when the product is exceptional enough to generate its own demand. For visitors to the Finger Lakes, Sweet Ki's is worth planning ahead for: place your order online before your trip and pick up a box of cookies that will make you the most popular person at whatever lakehouse or Airbnb you are staying in.