Maguire Ford of Seneca Falls is a certified Ford dealership at 2027 Routes 5 and 20 West in Seneca Falls. It serves drivers across the Finger Lakes region. It was Wally's Ford of Seneca Falls until Maguire Automotive Group bought it in September 2025.
As Wally's Ford of Seneca Falls, the dealership won FLX Finest Gold for Auto Dealership – New, FLX Finest Gold for Auto Service Center and FLX Finest Gold for Customer Service in 2022. It won FLX Finest Gold for Auto Dealership – Preowned in 2023. Those awards were won under the former name, not by Maguire.
Maguire Automotive Group announced the purchase in September 2025. The sale gave the group its third Ford dealership, after the ones in Ithaca and Canandaigua. Maguire is a family-owned group that has served the region for nearly 50 years. After this deal it operated 18 locations across New York State, representing 18 automotive brands. CBT News, a trade outlet, reported in October 2025 that the store now operates as Maguire Ford of Seneca Falls, and that the deal deepens the company's connection to the Finger Lakes and to Ford.
Owner Phil Maguire began his automotive career at a dealership in Seneca Falls. His father worked for Ford Motor Company before opening the family's first dealership in Trumansburg in 1977. When the sale was announced, Phil Maguire called it personal and said the group could now offer the area a larger selection of inventory and more convenient service options.
The dealership's own site advertises new and pre-owned inventory, Certified Pre-Owned vehicles with a 172-point inspection, and financing and service options. It says the dealership specializes in great customer service. Sales, Service and Parts each have their own phone line: Sales at 315-670-3057, Service at 315-712-5920 and Parts at 315-670-3053.